Posts Tagged ‘Collaboration’

Where are today's pop-culture science and technology heroes?

Saturday, May 28th, 2011

Last week I was in Houston, Texas, touring the Johnson Space Center (JSC) Visitor Center with a couple hundred other museum professionals during the American Association of Museums’ 2011 Annual Meeting.

The visitor center has terrific interactive exhibits about the space shuttle, a series of exciting films and tours, but the stars of the show are the artifacts from an incredible collection, including the actual Mercury Atlas 9 “Faith 7″ capsule flown by Gordon Cooper; the Gemini V Spacecraft piloted by Pete Conrad and Gordon Cooper; a Lunar Roving Vehicle Trainer; a full shuttle cockpit trainer; and moon rocks in a lunar geological vault. I was personally touched to see Astronaut Donald Peterson’s personal hygiene kit from Challenger’s maiden voyage, which included Dial deodorant – my father used to work for Armour-Dial Pharmaceuticals, and he was always proud to know that his company’s products were used for the space program.


But as we explored these incredible displays, our group began discussing what the future story of the JSC will be after the last space shuttle, Endeavor completes its mission in June of this year. NASA also just announced date for final space shuttle launch of Atlantis.

After all, this is the place where we watched – on live television – as NASA’s mission control put a man on the moon during the Apollo 11 mission in 1969. We watched the best and brightest inventors, innovators, scientists, engineers, and project managers – world-class problem solvers – achieve what many deemed impossible.

As a nation, we watched the JSC work with in-flight astronauts to fix the Apollo 13 after an explosion damaged their vehicle; and we cheered with them as the astronauts returned home safely. We cried with them in 1986 when the Challenger shuttle exploded 73 seconds after launch, and we cried again in 2003 when the Columbia shuttle disintegrated over Texas during re-entry into the earth’s atmosphere. We all experienced their successes and learned from the failures of the largest program of innovation ever embarked upon by our modern society.

There are many heroes, innovators and pioneers in space exploration in the NASA program, and the JSC’s mission control was the home base for us to experience all those stories, together as a nation.

Many of us recounted our relationships to NASA’s history and wondered if the last shuttle launch will truly mean the end of NASA – and in particular, JSC’s history of human space flight.

My answer? Not necessarily.

There are commercial partner space programs such as Elon Musk’s SpaceX, which was awarded a NASA contract in April of this year to develop a revolutionary launch escape system for his company’s seven-passenger Dragon, which is intended to replace the current shuttle program. After all, the shuttle itself led to the development of Sky Lab and delivered the Hubble Telescope, making it possible for us to see what we believe to be the edge of our universe. How cool was that!

We still need space heroes like Musk to continue our journey into new frontiers, and our children certainly need science and technology heroes and experts that inspire them to pursue fields of technology, science, engineering and mathematics.

It is interesting how many times have we heard students say, “What will I use this math or science stuff for when I’m older?” Perhaps we could answer those questions with a trip to the JSC, or with the examples of heroes such as Buzz Aldrin, Charles Elachi, Neal Armstrong or Mark Kelly, who is commander of the Endeavor and currently in space on the last shuttle mission. I also believe Musk, Dean Kamen and others are our current science and technology heroes that imagine, innovate and inspire us to challenge ourselves to think differently, solve problems, have fun and achieve beyond what is expected of ourselves to build a better society.

That’s the right stuff.

Christian Overland
Executive Vice President
The Henry Ford

Preserving Dignity to Drive Creativity

Tuesday, August 10th, 2010

Brainstorms at INDEX: Views

We’ve all had the nightmares in one form or another.  You find yourself at a podium and you forgot what your speech was about.  Or you are at the office and realize that you aren’t wearing any pants.  These nightmares are powerful reminders of our deep seated fear of exposing ourselves to the judgment of our peers, and the associated loss of dignity when we feel we are not prepared to face that exposure.

Now think about the way many companies solicit new ideas from their employees.  In their quest to remove constraints to encourage the flow of ideas, they can inadvertently set up a similar situation in which employees are expected expose their ideas to the judgment of their peers without any way to prepare themselves for the exposure.

People who facilitate workshops, brainstorms and ideation sessions understand this, and take great pains to establish a “safe” environment in which people can feel free to contribute thoughts and not be judged personally.  Yet, what is missing are any tools to enable people to prepare themselves for the exposure.

Rather than removing constraints to solicit new ideas, a better strategy would be to provide clear direction for what successful ideas would achieve.  Humans are natural problem-solvers.  When they clearly understand a challenge, their brains will be continually working in the background to solve it.  They will be able to build a rationale for their own ideas, and provide better support for others’ ideas.  Enabling people to prepare themselves to expose new ideas will go much farther than putting them in an environment that is superficially safe.  It will preserve their dignity.

“The imagination imitates. It is the critical spirit that creates.” Oscar Wilde

In setting a clear direction that will encourage new ideas it is easy to either make it too broad, like a company mission statement, or too narrow, such as a specific definition of what needs to be done.  It needs to stretch far enough to solicit ideas that are not basic variations on existing solutions, yet not so far that people can’t critically evaluate the merit of a solution.  While the right direction will differ for each company and industry, here are a few guidelines to keep in mind to make sure it will work for you.

Present the direction as a problem that, if solved, will add value to the company

Posing problem statements is a good way to set the tone to solicit new ideas.  As mentioned before, people are natural problem-solvers.  This helps to establish a balanced environment of creative problem-solving and critical thinking; a good recipe for generating new ideas that may actually work!

Posing problems also helps people to self-critique, so that the ideas presented to broader groups have already passed at least one filter as to whether they are worth pursuing.  It encourages critique that is based on objective rationale, rather than personal preference.

Pose a problem that is market focused

Most companies have a steady stream of ideas for how to do what they are already doing, but better.  However, market-focused problems are the ones that will lead to solutions for new offerings.  The onus is on company leadership to guide the direction of these problems, as this direction is a direct expression of how the company has strategically chosen to compete in the market.  For example, a good market-focused challenge would be “How do we provide a banking experience that is both secure and convenient?”, as opposed to an operationally-focused challenge such as “How do we use fewer buttons on the front of the ATM?”

Use brainstorming and other techniques to iterate solutions and the problem

Using idea generation sessions as a forum to present, critique, and build ideas often results fewer, more solid ideas than open-ended sessions.  It also sets the tone for continual improvement and building upon ideas, resulting in more collaborative participation.  In addition, more iterative sessions will allow facilitators to examine the scope of the solutions presented, and decide whether the challenge should be broadened or narrowed for future sessions.

Preservation of dignity is a fundamental human motivation.  Admitting it could be the cause of stifled creative pursuits is itself an exposure most would rather avoid.  By setting clear direction for idea generation leaders can pave the way for creative contributions that avoid the nightmare of exposure and add great value in return.

Photo Credit: @boetter

Collaborating and Investing in Green Innovations

Monday, April 19th, 2010

There is increasing importance being placed on green innovation.  Nowadays when you walk into a Home Depot, Lowe’s, Target, Walmart or other home improvement or general shopping store, you are hit with 1,001 ways you can save on energy, recycle, or other methods to become more green.  But, the need to “go green” isn’t just within our homes.  Green innovation is becoming a major focus for companies of all sizes.  For example, the transportation industry is continually looking into new travel routes and alternative forms of fuel that will enable to not only reduce cost but also reduce their carbon footprint.  While you could probably rattle off a list of some immediate actions you could take within your office to go more green, there are more companies coming together to collaborate on other effective green innovations.

Several major corporations have begun developing communities and collaborating to advance environmentally friendly innovations.  Two main groups have formed over the past couple years: Eco-Patent Commons and Green Xchange.  Eco-Patent Commons is a collective consisting of IBM, Nokia, Pittney Bowes, Sony and the World Business Council for Sustainable Development.  According to a New York Times article, their mission is simple: “Pledge environmental patents to the commons, and anyone can use them – for free.”  Green Xchange is comprised of Creative Commons, Nike and Best Buy but takes a bit of a different angle.  Companies that contribute green patents to the Xchange have the option of charging a fixed annual licensing fee and can also instate restrictive licensing to keep competitors away.  Innovations created by one of these companies may have benefits for another in the group that they can license and roll out within their organization.  One example given in the New York Times article was that of Nike’s air-bag patent for cushioning shoes:

Nike’s air-bag patent for cushioning shoes is crucial to its core shoe business, but may have environmental benefits in other industries — perhaps in prolonging the useful life of tires. Green Xchange could enable Nike to license the air-bag technology selectively to noncompeting companies.

In fact, the need to “go green” and move forward green innovations is no longer an option for businesses, it is an imperative, according to Mark Atkins, CEO of Invention Machine, a Boston-based firm that helps companies design predictable and sustainable innovative processes.  To see why Mark thinks it is imperative for businesses to become more environmentally friendly, check out the below interview.

If you can’t see this video, you can also catch it on YouTube.

Has your company started moving towards being more environmentally friendly? In what ways is your company investing in green innovation?  Do you even think they should be investing in something like green innovation?

Photo Credit: Micky.l

Accelerating Innovation with Collaboration

Wednesday, March 24th, 2010

As companies have leaned out during tough economic times and competition has become more fierce, there has been an increased focus on innovation.  Some companies have even set up cross-organizational teams or hired new team members whose sole responsibility and mission it is to come up with new innovative ideas.  The idea, of course, is to keep the company on the bleeding edge of their industry and ahead of their competition.  That begs the question: Should innovation be an individual or collaborative effort?  Is there benefit in enabling and encouraging collaboration?  In an October 2009 InfoManagement Direct article, Chris Yeh identified three ways that businesses can use collaboration to accelerate innovation:

  1. Promoting real-time organizational awareness of opportunities for innovation.
  2. Shortening the cycle time for experiment conception and design.
  3. Tapping the power of grassroots participation to drive acceptance, adoption and expansion of ideas.

While you may agree with the points that Chris makes, you may be confused at how you could implement a collaborative environment.  Here are a few ways that you can enable and encourage collaboration within your organization:

  1. Allow team members time to collaborate: Google has a policy called “20 percent time” for their engineers meaning that 20% of their time (read: one day per week) can be spent working on projects that aren’t necessarily in their job descriptions.  Many Google products have been developed during because of this philosophy such as: Gmail, Google News, Google Suggest, Orkut, Google AdSense for Content and many new features of current Google products.
  2. Provide tools to enable and encourage collaboration: There are a variety of tools that allow people to collaborate in real-time and asynchronously which can help with the sharing of ideas, documents, project status updates and other touch points that can accelerate the development process.  Some tools to consider to enable more collaboration include: Yammer,SocialcastPelotonics, and Google Docs.
  3. Provide an environment to encourage collaboration: Try setting up an open office environment where everyone sits in an open-space instead of cubicles and/or offices.  Fill the room with whiteboards and other materials to sketch out ideas on.  If an open office environment is not feasible, consider setting up an area where employees can gather to discuss ideas that is not a conference room such as couches, lounge chairs or other seating areas.
  4. Hold innovation contests or brainstorm sessions: Schedule time where team members gather and throw any and all ideas out without fear of criticism.  This brainstorm session or contest could be focused around product or service development, internal projects to improve culture, or ideas on how to add more value for clients such as additional projects that may be useful presenting to your client.  If this is going to be done as a contest, offer a small award and allow the team to vote on the idea that they think will be the best for the company.

While there are a variety of other ways that you can enable and encourage collaboration within your organization, these ideas were to get your creative juices going.

Do you encourage and enable collaboration for the purposes of idea/concept generation?

Photo Creditandrewarchy